Medical Marketing

From launching a new practice to strategically uniting a brand under a merger, Nancy Rose Senich leverages strategic marketing, business analysis and public relations services to transform a practice and deliver bottom-line business results. Her firm, Nancy Rose & Associates has been working with doctors and medical practices of all sizes for over 20 years. Her client list includes many WASHINGTONIAN Magazine Top Doctors. Nancy also regularly brings to bear her vast network of allied experts in accounting, business analysis, health benefit and disability insurance reviews to help their client reach their unique goals.

Marketing

High Impact, Cost-effective Services Focused on Bottom Line Results

  • Marketing Department Outsourcing – All or Program-Based Planning, Implementation and Management
  • Marketing Planning – Marketing Action Plan (M.A.P.)
  • Lead Generation – Patients and Referring Doctors
  • Marketing Collateral Planning & Development – Patient Education, Patient Registration, Policies and Procedures
  • Direct Marketing – Prospect Database Development, Best Patient and Referring Doctors Profiling, List Purchase, Direct Response Implementation (Mail, Email and Fax)
  • Interactive Marketing Planning and Management (Internet & Social Media)
  • Market Research and Analysis – Patient Surveys, Focus Groups
  • Competitive Profiling
  • Revenue Analysis – Financial Analysis, Methodology Analysis
  • Customer Service Training-Disney Experience: Unleashing Excellence
  • Referring Physician Management – Systems & Retainer Practice Liaison
  • Advertising Planning, Concept, Development and Program Management
  • Response Tracking
  • High Impact “Guerrilla Marketing” Tactics
  • Websites, Online Marketing and Social Media

Public Relations

Build Patient and Referring Physician Awareness While Growing Practice Value | Profitability

“A Very Powerful, Cost Effective Practice Building Tool”

  • Medical Practice Launches / New Office Locations / Re-Locations
  • Public Relations Planning/PR Action Plan (“PR Road Map”)
  • Medical Practice Public Relations Strategy – Audience Identification and Analysis, Message Analysis and Message Development
  • Press Releases (Sold in a Series)
  • Speaking Engagements
  • Events – Seminar Series, Conferences
  • Media Relations and Media Training
  • Media Introductions (“Educational Meet and Greets”, Book Promotion, and “Road Shows”)
  • Investor Relations

Testimonials

"Nancy is one of the best public relations professionals in the DC area. We have worked together on projects for Gannett, Merkle Direct Marketing and several other national and regional accounts. She has the ability to grasp the most technical applications for many of the high tech accounts that I work with. She can then take their somewhat dry techincal capabilities and generate PR communication that will outperform your advertising on a ROI comparison. Her writing skills are truly amazing. I have won national awards in copy writing and Nancy is one of the very few people that can write better promotional copy than I can write. They don't come any better."

Robert Fulmer , Consultant
Fulmer and Associates