Guest Post by Kris Kiler

“Social media doesn’t work.â€

“Social media isn’t for me.â€

“Social media takes too much time.â€

Have you heard this before? Maybe you’re someone who has the opinion that you don’t need social media. Were you also the person that didn’t have a website for your business until 2001? Of course not, YOU are smarter than that.

If you are someone that doesn’t believe in social media then I just want to let you know that I get it. You were making money when you didn’t even have a website—why do you need social media? The challenge is that people with this type of thinking and mindset are those that don’t do any marketing. Over the long term, this is an extreme blindspot in any good strategic business plan.